{"id":162,"date":"2017-02-04T09:29:06","date_gmt":"2017-02-04T09:29:06","guid":{"rendered":"https:\/\/gofinance.glixentech.com\/?page_id=162"},"modified":"2018-02-21T11:11:28","modified_gmt":"2018-02-21T10:11:28","slug":"statistiques","status":"publish","type":"page","link":"https:\/\/www.mediapub.be\/fr\/statistiques\/","title":{"rendered":"Statistiques"},"content":{"rendered":"

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[et_pb_slide _builder_version=\u00a0\u00bb3.0.89″ heading=\u00a0\u00bbStatistiques\u00a0\u00bb use_background_color_gradient=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#2b87da\u00a0\u00bb background_color_gradient_end=\u00a0\u00bb#29c4a9″ background_color_gradient_type=\u00a0\u00bblinear\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb180deg\u00a0\u00bb background_color_gradient_direction_radial=\u00a0\u00bbcenter\u00a0\u00bb background_color_gradient_start_position=\u00a0\u00bb0%\u00a0\u00bb background_color_gradient_end_position=\u00a0\u00bb100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bboff\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/www.mediapub.be\/wp-content\/uploads\/2018\/01\/Statistiques.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bbon\u00a0\u00bb background_size=\u00a0\u00bbcover\u00a0\u00bb background_position=\u00a0\u00bbcenter\u00a0\u00bb background_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb background_blend=\u00a0\u00bbnormal\u00a0\u00bb allow_player_pause=\u00a0\u00bboff\u00a0\u00bb use_bg_overlay=\u00a0\u00bboff\u00a0\u00bb use_text_overlay=\u00a0\u00bboff\u00a0\u00bb text_border_radius=\u00a0\u00bb3″ alignment=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||10px|10px\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||10px|10px\u00a0\u00bb \/]<\/p>\n

[\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_row _builder_version=\u00a0\u00bb3.0.47″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.0.89″ background_layout=\u00a0\u00bblight\u00a0\u00bb custom_css_main_element=\u00a0\u00bbpadding:0px;\u00a0\u00bb]<\/p>\n

Nos partenaires, BDMyShopi<\/a> et bpost<\/a>, r\u00e9alisent r\u00e9guli\u00e8rement des \u00e9tudes d\u2019impact sur le folder toutes-bo\u00eetes. Quelques chiffres m\u00e9ritent r\u00e9flexion.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1″ fullwidth=\u00a0\u00bboff\u00a0\u00bb specialty=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.89″ custom_css_main_element=\u00a0\u00bbpadding:0px;\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.0.89″ custom_css_main_element=\u00a0\u00bbpadding:0px;||margin-bottom: 30px;\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″][et_pb_text admin_label=\u00a0\u00bb25 min\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.89″ background_layout=\u00a0\u00bblight\u00a0\u00bb]<\/p>\n

\"\"<\/h2>\n

25 minutes<\/h2>\n

c\u2019est le temps consacr\u00e9 par semaine \u00e0 la lecture de la communication toutes-bo\u00eetes. 25 minutes r\u00e9parties entre les folders toutes-bo\u00eetes et les journaux toutes-bo\u00eetes \u00e0 raison d\u2019environ 50% du temps pour chaque type de m\u00e9dia.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″][et_pb_text admin_label=\u00a0\u00bb74% belges\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.89″ background_layout=\u00a0\u00bblight\u00a0\u00bb]<\/p>\n

\"\"<\/p>\n

74% des Belges<\/h2>\n

lisent des d\u00e9pliants toutes-bo\u00eetes une ou plusieurs fois par semaine.
\nCette analyse du Brand Media Monitor a lieu tous les deux ans et analyse notamment l\u2019utilisation des m\u00e9dias par la population belge (+15 ans). Il ressort que les femmes sont un peu plus nombreuses que les hommes \u00e0 lire les toutes-bo\u00eetes.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb1_2″][et_pb_text admin_label=\u00a0\u00bb37%\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.89″ background_layout=\u00a0\u00bblight\u00a0\u00bb]<\/p>\n

\"\"<\/h2>\n

37% de la population<\/h2>\n

lisent les d\u00e9pliants directement apr\u00e8s avoir vid\u00e9 la bo\u00eete aux lettres. Une part importante des sond\u00e9s lit directement les publicit\u00e9s une fois re\u00e7u
\nes. Un comportement dont vous devez tenir compte dans le choix de votre date de diffusion.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″][et_pb_text admin_label=\u00a0\u00bb86%\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.89″ background_layout=\u00a0\u00bblight\u00a0\u00bb]<\/p>\n

\"\"<\/h2>\n

86% connaissent l\u2019autocollant antipub…<\/h2>\n

Pratiquement tous les sond\u00e9s donc connaissent l\u2019autocollant antipub. Ceci dit, ils affirment ne pas vouloir l\u2019utiliser \u00e0 l\u2019avenir (85%) parce qu\u2019ils souhaitent continuer \u00e0 recevoir de la publicit\u00e9 dans leur boite aux lettres.<\/p>\n

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Nos partenaires, BDMyShopi et bpost, r\u00e9alisent r\u00e9guli\u00e8rement des \u00e9tudes d\u2019impact sur le folder toutes-bo\u00eetes. Quelques chiffres m\u00e9ritent r\u00e9flexion. 25 minutes c\u2019est le temps consacr\u00e9 par semaine \u00e0 la lecture de la communication toutes-bo\u00eetes. 25 minutes r\u00e9parties entre les folders toutes-bo\u00eetes et les journaux toutes-bo\u00eetes \u00e0 raison d\u2019environ 50% du temps pour chaque type de m\u00e9dia. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/www.mediapub.be\/fr\/wp-json\/wp\/v2\/pages\/162"}],"collection":[{"href":"https:\/\/www.mediapub.be\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediapub.be\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediapub.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediapub.be\/fr\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":33,"href":"https:\/\/www.mediapub.be\/fr\/wp-json\/wp\/v2\/pages\/162\/revisions"}],"predecessor-version":[{"id":2388,"href":"https:\/\/www.mediapub.be\/fr\/wp-json\/wp\/v2\/pages\/162\/revisions\/2388"}],"wp:attachment":[{"href":"https:\/\/www.mediapub.be\/fr\/wp-json\/wp\/v2\/media?parent=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}